ROI Calculator

What is a missed call actually costing you?

Adjust the numbers to match your business — the figures update live.

Average order value (AOV) £180
The average value of one job or booking — a callout, an install, a service.
Missed calls per week 12
Calls that ring out, go to voicemail, or land while you're on a job.
Estimated close rate 30%
Of missed calls that would have become a paying job, if answered.
Default close rate is a conservative industry estimate — independent research puts unanswered-call rates for small businesses between roughly 28–62% depending on methodology, and up to 85% of callers who don't reach you won't call back — they call a competitor instead. Adjust the sliders to match your own numbers.
What this means for your business
£0
Estimated lost revenue per year
Lost jobs per month 0
Lost revenue per month £0
Recoverable with Aira answering 24/7 £0

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