The terms behind using Aira, and how we collect, use, and protect personal data. Last updated: September 2026.
These terms apply to any business that signs up to use Aira, LetAira's AI receptionist service. By booking a consultation and going live with Aira, you're agreeing to the terms below.
LetAira is operated by First Site Digital ("we", "us", "our"), a UK-based provider of Aira, an AI voice and chat receptionist for trades businesses. These terms are governed by the law of England and Wales.
Aira answers calls and website chat on your behalf, captures enquiries and booking requests, and logs conversations to your dashboard. Aira is configured around the information you provide about your business (services, hours, pricing, and how you want calls handled) — we can't guarantee accuracy on anything Aira wasn't given correct information about.
Aira is a receptionist, not a guarantee of new business. We don't control whether a caller ultimately books or pays for a job — our role is to answer consistently, capture the enquiry accurately, and hand it to you promptly.
Plans are billed monthly in advance, plus a one-off setup fee agreed separately with you before onboarding. Prices shown on this website exclude VAT unless stated otherwise. Invoices are due on receipt unless another payment term has been agreed in writing.
Each plan includes a set number of minutes per month, pooled across the billing period. If your usage is consistently running over your plan's allowance, we'll flag this to you directly and help you move to a plan that fits — we don't apply surprise overage charges without speaking to you first.
Unless a different term is agreed in writing, Aira runs on a rolling monthly basis. Either party may cancel with 30 days' written notice. The one-off setup fee is non-refundable once onboarding work has begun, as it covers real configuration work carried out on your account.
We work to keep Aira available and responsive at all times, but as with any software or telephony-connected service, we can't guarantee uninterrupted uptime — outages can occur on our side or on a third-party provider's side (see Sub-processors below). We'll act promptly to restore service and will tell you if we're aware of an issue affecting your account.
To the extent permitted by law, our total liability to you arising from your use of Aira is limited to the fees you've paid us in the three months preceding the claim. We aren't liable for indirect or consequential losses, including loss of profit, loss of business, or loss of goodwill, arising from Aira's use.
We retain all rights in the Aira platform, its underlying technology, and this website. You retain all rights in your own business information, branding, and content that you provide to us for configuring Aira.
We may update these terms from time to time, for example as the service or regulations change. We'll update the "last updated" date above when we do, and will let existing clients know of any material change directly.
This section explains what personal data we collect through this website and through the Aira service, why we collect it, and the rights you have over it under UK data protection law.
Depending on how you interact with us, we may collect:
We use personal data to respond to enquiries, provide and improve the Aira service, configure and support client accounts, send service-related notifications (such as a new booking or enquiry), and meet our legal and accounting obligations. Our legal basis is generally contract (to provide the service you've asked for), legitimate interest (responding to enquiries, improving the product), or consent where applicable.
To deliver Aira, we rely on a small number of specialist third-party providers to process data on our behalf:
| Provider | Purpose |
|---|---|
| ElevenLabs | Voice AI — generates and handles Aira's spoken conversations |
| Anthropic | Conversational AI (Claude) — powers Aira's understanding and responses |
| Twilio | Telephony and SMS delivery |
| Supabase | Database hosting for client and call/chat records |
| Resend | Transactional email delivery (e.g. enquiry notifications) |
Each of these providers only receives the data needed to perform their specific function, and is bound by their own data protection terms. Some of these providers may process data outside the UK/EEA; where that happens, we rely on their standard contractual clauses or equivalent safeguards.
We don't sell personal data, and we don't share it with third parties for their own marketing purposes.
We keep enquiry and account data for as long as needed to provide the service and meet our legal/accounting obligations, and call/chat records for as long as your account is active plus a reasonable period afterward, unless you ask us to delete it sooner and we're not required to keep it for legal reasons.
Under UK GDPR, you have the right to access, correct, or request deletion of your personal data, object to or restrict certain processing, and request a copy of your data in a portable format. To exercise any of these rights, contact us using the details below. If you're not satisfied with our response, you can complain to the Information Commissioner's Office (ICO).
Aira and this website are intended for business use and are not directed at children. We don't knowingly collect personal data from children.
Questions about these terms or this privacy policy, or requests relating to your data, can be sent to info@letaira.co.uk or via our contact page.